Advancing research and innovation in sports business
The ²ÝÝ®ÊÓÆµ Center for Sport and Business Innovation is an interdisciplinary hub fostering research and innovation in sport management. It aims to generate knowledge, support academic enrichment, and engage students with industry professionals. The center promotes research, hosts events, and creates revenue-generating programs in the sports marketplace. By bridging theory and practice, it prepares you to be a future leader for the business of sports, offering hands-on experience and connections with industry experts.
²ÝÝ®ÊÓÆµ College of Business hosts inaugural Spark Series on Portland’s Lead Minor Leagues
Ways for Students to Engage with the Center
The Center for Sport and Business Innovation was designed to give our graduates the upper-hand in the world of professional sports. You’ll enter the workforce prepared to lead.
Reach out to center director Connor Blake to start your journey to sports excellence.
I want to give kudos to ²ÝÝ®ÊÓÆµ because we build our college rosters, and now, with the partnership we have with (their sports center), they’re able to provide us with analytics and identify the players who are impactful in college and can help us here.â€
— Terrence Wallin, Maine Mariners (ECHL) Head Coach
Meet the Team
Center for Sport and Innovation Manager, Connor Blake
Connor Blake brings extensive experience in sport, marketing, and media to ²ÝÝ®ÊÓÆµ. With an MBA in business analytics and a B.A. in media studies, he has held roles such as Recruitment and Engagement Specialist at the University of Maine and Lead Team Photographer for the Maine Mariners ECHL. His background includes sports broadcasting and entrepreneurial ventures in media production. An active sports researcher with two co-authored peer-reviewed papers, Blake’s leadership provides invaluable insights and skills to students pursuing careers in professional sports.

Norm O’Reilly, Dean of ²ÝÝ®ÊÓÆµâ€™s College of Business
Norm O’Reilly, dean of ²ÝÝ®ÊÓÆµâ€™s College of Business, is a multifaceted leader in sports business and academia. An award-winning researcher with 20 books and over 160 peer-reviewed publications, he’s also a successful consultant, agency owner, and expert witness. O’Reilly's career spans academia, industry, and non-profit sectors, with a focus on inclusion and the Paralympic movement. A bilingual speaker and regular contributor to Sport Business Journal, he excels in teaching and research.